+ 45 more streaming servicesAdvertise on Sky and WOW
Get your brand into the Sky and WOW ad environment. Self-service, with no agency commitment.
- Sky and WOW together reach over 4 million people in Germany every month
- No agency, fully transparent pricing
- Creative Studio for producing your spot
- Data-driven regional targeting down to postcode level
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We set up your campaign together in 30 minutes!
On air with onescreen
on Netflix, Disney+ and more
Sky and WOW in numbers
combined monthly net reach of Sky and WOW
of WOW usage time comes from 14 to 49 year olds
the main content focus
What makes Sky and WOW work as an ad environment
Sky and WOW deliver the highest-quality entertainment environment in German streaming: Warner series, films shortly after their theatrical release, plus Bundesliga rights through 2029, Formula 1 and the Premier League. The ad load is deliberately kept low, Sky Media explicitly advertises shorter ad blocks than on traditional TV.
Since June 2026, Sky Germany has belonged to the RTL Group, together with RTL+ that is around 12.3 million paying subscribers. WOW is the real streaming engine here: the same net reach as the Sky platform, but far more viewing hours per head, 64 percent of which comes from the 14 to 49 year old target group.
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Who you reach on Sky and WOW
- 2.1 million each
net reach of Sky and WOW, individually
- 64 percent
of WOW usage time comes from 14 to 49 year olds
- 5.6 million
Sky households in Germany
- over 26,000
individual titles on offer
- 12.3 million
paying subscribers combined with RTL+ since the merger
- Low ad load
Sky Media uses shorter ad blocks than traditional TV
With the Ad Manager you get your spot onto Sky and WOW
Audience targeting
Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).
- Regionalized delivery
- By age and gender
- Interest- & data-based
Ad placement
Place your ads in the streaming services where your customers enjoy first-class entertainment:
- NETFLIX, Prime Video, Disney+ etc.
- Over 40 million TV devices
- 95% of all Germans reachable
Reporting
Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!
- Detailed ad contact info
- Net reach per platform
- Environment and time distribution
Don't take our word for it
implement it: Regional presence in a premium environment
“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”
Marvin Jung
Marketing Manager, Retail, implement it
zapa: First streaming campaign without an agency
“I never imagined I could reach my customers through the TV just as effectively as through social media.”
Matthias Hoffmann
Founder, zapa
Regional reach on smart TV
Ready to reach your audience?
Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!
Get startedFrequently asked questions about advertising on Sky and WOW
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