+ 45 more streaming servicesAdvertise on DAZN
Get your brand into the DAZN ad environment. Self-service, with no agency commitment.
- DAZN reaches around 5 million people in Germany every month
- No agency, fully transparent pricing
- Creative Studio for producing your spot
- Data-driven regional targeting down to postcode level
Get your free demo now
We set up your campaign together in 30 minutes!
On air with onescreen
on Netflix, Disney+ and more
DAZN in numbers
people reached in Germany every month
of usage happens on the big screen
the main content focus, with an emphasis on football
What makes DAZN work as an ad environment
DAZN broadcasts the Bundesliga through 2028/29, plus NFL, NBA and combat sports. Advertising here reaches people at their moment of highest attention, and for Bundesliga and Champions League, at least 85 percent of that happens on the big living room TV.
The audience is young and predominantly male, with 63 percent of usage time coming from 14 to 49 year olds. Unlike most streamers, there is no ad-free plan, ads run in every tier.
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Who you reach on DAZN
- around 5 million
people reached in Germany every month
- 63 percent
of usage time comes from 14 to 49 year olds
- at least 85 percent
share of the big screen during Bundesliga and Champions League
- Predominantly male
especially strong among men aged 14 to 49
- No ad-free plan
ads run in every tier
With the Ad Manager you get your spot onto DAZN
Audience targeting
Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).
- Regionalized delivery
- By age and gender
- Interest- & data-based
Ad placement
Place your ads in the streaming services where your customers enjoy first-class entertainment:
- NETFLIX, Prime Video, Disney+ etc.
- Over 40 million TV devices
- 95% of all Germans reachable
Reporting
Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!
- Detailed ad contact info
- Net reach per platform
- Environment and time distribution
Don't take our word for it
implement it: Regional presence in a premium environment
“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”
Marvin Jung
Marketing Manager, Retail, implement it
zapa: First streaming campaign without an agency
“I never imagined I could reach my customers through the TV just as effectively as through social media.”
Matthias Hoffmann
Founder, zapa
Regional reach on smart TV
Ready to reach your audience?
Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!
Get startedFrequently asked questions about advertising on DAZN
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