+ 45 more streaming services

Advertise on HBO Max

Get your brand into the HBO Max ad environment. Self-service, with no agency commitment.

Live sport on HBO Max contains ads in every tier, even in the ad-free plan
No agency, fully transparent pricing
Creative Studio for producing your spot
Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book HBO Max now

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We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

HBO Max in numbers

3 percent

market share in German streaming, strongest growth of any provider in 2026

In every tier

live sport contains ads, even in the ad-free plan

Prestige series and live sport

the main content focus

What makes HBO Max work as an ad environment

HBO Max has been available in Germany since January 2026 and is the youngest of the major services in the market. Content-wise, it stands for HBO prestige series like House of the Dragon, The Last of Us and Euphoria, for DC and Warner films including Harry Potter, for the sitcom catalog with Friends and Big Bang Theory, plus German original productions and the Eurosport rights with the Olympics, the Australian Open, Roland Garros and the Tour de France.

The advertising difference to other services: live sport and live channels contain ads in every tier.

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Our experts are here for you

Email 089 24414629

Who you reach on HBO Max

3 percent

market share in German streaming, strongest growth of any provider in 2026

since January 2026

available in Germany, with an ad-supported basic plan

In every tier

live sport contains ads, even in the ad-free plan

plus 234 percent

streaming viewers at the 2026 Olympics compared to 2022 in Europe

Eurosport rights

Olympics, Australian Open, Roland Garros and Tour de France

644,000

app downloads in Germany in the first 30 days

3 percent
market share in German streaming, strongest growth of any provider in 2026
since January 2026
available in Germany, with an ad-supported basic plan
In every tier
live sport contains ads, even in the ad-free plan
plus 234 percent
streaming viewers at the 2026 Olympics compared to 2022 in Europe
Eurosport rights
Olympics, Australian Open, Roland Garros and Tour de France
644,000
app downloads in Germany in the first 30 days

With the Ad Manager you get your spot onto HBO Max

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners

Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

Regionalized delivery
By age and gender
Interest- & data-based

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

NETFLIX, Prime Video, Disney+ etc.
Over 40 million TV devices
95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

Detailed ad contact info
Net reach per platform
Environment and time distribution

Define your goal

Set your budget

Target those who matter for your brand

Pick your channels

Upload your creative and you're on air!

Your first campaign in minutes

We help you get started. Book a free demo and we will show you how to get your brand onto HBO Max.

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Don't take our word for it

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“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

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Regional reach on smart TV

Why onescreen

Book directly in the Ad Manager at transparent prices, no agency needed.

A personal point of contact and expert is always there for you.

No spot yet? Create one in Creative Studio.

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

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Frequently asked questions about advertising on HBO Max

HBO Max has around 3 percent market share in streaming in Germany and is growing faster in 2026 than any other provider. Worldwide, the service counts over 140 million subscribers.

For live sport and the live channels, yes. Ads run there in every tier. For series and films, you reach users of the ad-supported basic plan.

The streaming service from Warner Bros. Discovery, available in Germany since January 2026. It bundles the HBO series, the Warner and DC film archive and the Eurosport rights.

Series like House of the Dragon, The Last of Us and Euphoria, films from Warner and DC including Harry Potter, the sitcom catalog with Friends and Big Bang Theory, plus live sport with the Olympics, the Australian Open, Roland Garros and the Tour de France.

No. Your spot runs across the ad-supported HBO Max inventory as a whole, not within individual titles. Instead of targeting by environment, you steer your campaign through audience attributes.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.