How an Apple Premium Partner promotes its eight stores regionally on the big screen
“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”
99%
of all ads were watched in full
Challenge
After opening its eighth Apple Store, the goal was to draw people from each respective region specifically into all eight Apple Stores, not just a single location. For a brand that stands for Apple, the advertising environment matters more than broad reach.
Solution
For the first time, a regionalized streaming campaign through the Ad Manager: a video spot in ad-funded premium streaming, exclusively in high-quality environments. Tailored per location to the respective postal codes and catchment areas, so each store reaches its own local audience.
Results
The campaign combines the reach and attention of television with a clear drive-to-store goal. Measurable metrics such as impressions, completed spot views and household contacts are available per location on the platform.
Ready to reach your audience?
Define who you want to reach, and we bring your campaign to the big screen, data-driven. In the demo we show you how it works.
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