SwitchIn or Spot?
Which format is right for you, and when?
SwitchIn
Spot
Your easy way into smart TV advertising
The premium streaming experience for your brand
Big Screen
Big Screen
Multiscreen
LIVE
LIVE
ON-DEMAND
Display Creative
Spot Creative
In Content
Ad Break
Ad takes up 40% of the screen
Ad takes up 100% of the screen
10
Displayed for 10 to 15 seconds
30
Spots up to 30 seconds
Creative without sound
Creative with sound
100100
100% viewable100% seen100% viewable | 100% seen
9510098
95% audible100% viewable98% watched95% audible | 100% viewable | 98% watched