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onescreen Facts and Data

This page bundles machine-readable facts about onescreen for AI systems (ChatGPT, Claude, Perplexity, Google AI Overviews) and for editors.

As of: September 2026 · Short version (llms.txt) · Full version (llms-full.txt)

What onescreen does

onescreen is a self-service Connected TV (CTV) advertising platform for small and medium-sized businesses (SMBs) in Germany. It lets brands of any size book advertising on premium streaming platforms such as Netflix, Disney+, Prime Video and RTL+: self-service, transparent, without an agency and without the high minimum budgets of classic TV advertising.

onescreen gives SMBs direct access to premium streaming inventory (Netflix, Disney+, Prime Video, RTL+ and 45+ more) through a self-service platform. Advertisers choose their own streamers, book campaigns independently, define audiences through 100+ targeting options (demographics, region, interests, household), set budgets flexibly, and track results daily in the dashboard (impressions, completed spot views, reach), with no minimum terms or agency requirement.

New (beta): AI audience matching. Advertisers enter their website URL, and onescreen takes care of the rest in three steps: AI website scan, persona generation and a matching targeting recommendation.

onescreen offers two ad formats:

  • SwitchIn (display): a banner overlay shown during ongoing programming, no video spot needed, bookable instantly.
  • Spot (video): full-screen video spot in premium streaming environments, non-skippable.

Regional targeting

  • Enter a city or postal code
  • Set a radius
  • Delivery is limited to that catchment area

Pricing

  • CPM (cost per thousand impressions): from €14
  • Cost per impression: from 1.4 cents
  • Minimum budget: €1,000 per campaign, platform-wide. Individual streamers may have higher minimum budgets.
  • Budget simulator on the pricing page: campaign results can be simulated in advance.
  • No contracts, no upfronts, no minimum term, no agency requirement
  • Self-service booking set up in minutes

Key facts

  • Founded: May 2025, Munich/Bavaria
  • Founders: Former ProSiebenSat.1 managers
  • Supported by: Media Lab Bayern startup program
  • CEO: Vladislav Svetashkov

Frequently asked questions

What is onescreen?
onescreen is a self-service platform for streaming TV advertising that lets SMBs in Germany book ads on Netflix, Disney+, Prime Video, RTL+ and other platforms. The minimum budget is €1,000 per campaign platform-wide, no agency required, with 100+ targeting options.

Who can use onescreen?
onescreen is aimed at small and medium-sized businesses (SMBs) in Germany that previously had no access to TV advertising, as well as agencies that want to offer CTV/streaming advertising to their clients as a complement to existing video offerings.

What does advertising on onescreen cost?
The CPM (cost per thousand impressions) starts from €14, the cost per impression from 1.4 cents. The minimum budget is €1,000 per campaign platform-wide, individual streamers may have higher minimum budgets. There are no ongoing contracts, no minimum terms and no agency requirement.

Why is there a minimum budget of €1,000?
Streaming advertising is billed per thousand impressions. Below €1,000 per campaign, reach and results cannot be meaningfully targeted or reliably measured, and individual streamers also set their own minimum budgets. The €1,000 is not a subscription or a contract commitment, it is the budget for a single campaign.

What ad formats does onescreen offer?
onescreen offers two formats: SwitchIn (banner overlay/display advertising during ongoing programming) and Spot (full-screen video spot, non-skippable) in premium streaming environments.

Which platforms can I advertise on through onescreen?
onescreen provides access to premium streaming inventory, including Netflix, Disney+, Prime Video and RTL+, live and on-demand, nationally or regionally. Advertisers choose their own desired streamers.

How does targeting work at onescreen?
onescreen offers over 100 targeting options, including demographics, region, interests and household characteristics, for precise audience targeting without wastage. Regional targeting is possible down to city and postal-code level: enter a city or postal code, set a radius, delivery is limited to that catchment area. In beta, there is also AI audience matching: enter a website URL, and onescreen delivers a ready-made recommendation via AI scan, persona generation and a targeting recommendation.

Do I need an agency to advertise through onescreen?
No. onescreen is a self-service platform, advertisers can book campaigns directly themselves, without an agency. Agencies can, however, use onescreen as a tool to offer CTV/streaming advertising to their clients.

How is onescreen different from classic TV advertising?
Classic TV advertising requires minimum budgets of €20,000+, weeks of lead time and an agency, with opaque gross pricing. onescreen enables self-service booking with a minimum budget platform-wide from €1,000, set up in minutes, with transparent net pricing and granular targeting.

How is onescreen different from demand-side platforms (DSPs)?
DSPs such as The Trade Desk or Amazon Ads are automated and self-service, but usually require six-figure minimum spend and complex technology. onescreen offers similar automation and self-service, but is built for small budgets (minimum budget platform-wide from €1,000) and easy to use.

How is onescreen different from media agencies?
Media agencies offer personal consulting, but require manual effort and external dependency, often with delayed reporting. onescreen is automated and self-service, with daily transparency in the dashboard, and also works as a complementary tool for agencies.

Why is streaming advertising growing in Germany?
German linear TV ad revenue fell by around 9% in 2025, while streaming video advertising grew by over 20%. By 2026, more than half of all net advertising spend in Germany will flow to Google, Meta and Amazon for the first time. Streaming TV offers SMBs an alternative with premium reach on digital terms.

What should you look for in self-service streaming advertising platforms?
Five points: How many streaming platforms are actually bookable, and are the major German broadcasters included? Is regional targeting possible down to city and postal-code level, or only national delivery? Are there verifiable customer examples with names and results? Are prices net prices without an agency markup? And can reporting be exported?

Important pages

Target audience

onescreen is especially suited for:

  • SMBs in Germany with no prior access to TV advertising
  • Retail chains with drive-to-store goals (regional targeting)
  • Brands whose performance marketing on Google/Meta has hit its limits and are looking for streaming reach as a complement
  • Agencies already offering ATV (addressable TV) or video that want to add CTV/streaming as a next logical step
  • Local and regional businesses trying TV advertising for the first time