+ 45 more streaming services

Advertise on Netflix

Get your brand into the Netflix ad environment. Self-service, with no agency commitment.

around 6 million people use the ad-supported Netflix plan
No agency, fully transparent pricing
Creative Studio for producing your spot
Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book Netflix now

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We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

Netflix in numbers

approx. 6 million

ad-relevant reach in Germany

4 to 5 minutes

of ads per hour, with frequency cap

Series and films

with a strong focus on original productions

What makes Netflix work as an ad environment

Netflix was the first of the major international streaming services to launch an ad-supported subscription, back in 2022. Its content lineup is built around original productions that get people talking: Squid Game is the most successful Netflix series ever, while Stranger Things and Wednesday rank among the most-watched shows anywhere. German originals like Dark and Kleo have a home there too, alongside films, documentaries, and reality formats.

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Email 089 24414629

Who you reach on Netflix

around 36 years

average age of Netflix users in Germany

50 / 50

an even split between women and men

51 percent

of 14 to 69 year olds in Germany use Netflix

36 hours

average monthly viewing in the ad tier

52 percent

share of total streaming viewing time

Household, not account

Netflix counts the people in the household, not just the account

around 36 years
average age of Netflix users in Germany
50 / 50
an even split between women and men
51 percent
of 14 to 69 year olds in Germany use Netflix
36 hours
average monthly viewing in the ad tier
52 percent
share of total streaming viewing time
Household, not account
Netflix counts the people in the household, not just the account

With the Ad Manager you get your spot onto Netflix

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners

Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

Regionalized delivery
By age and gender
Interest- & data-based

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

NETFLIX, Prime Video, Disney+ etc.
Over 40 million TV devices
95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

Detailed ad contact info
Net reach per platform
Environment and time distribution

Define your goal

Set your budget

Target those who matter for your brand

Pick your channels

Upload your creative and you're on air!

Your first campaign in minutes

We help you get started. Book a free demo and we will show you how to get your brand onto Netflix.

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Don't take our word for it

implement it Apple Premium Reseller store

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implement it: Regional presence in a premium environment

“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”

Marvin Jung

Marketing Manager, Retail, implement it

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zapa: First streaming campaign without an agency

“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

Founder, zapa

Customer wearing glasses from Optik Adam

View case

Regional reach on smart TV

Why onescreen

Book directly in the Ad Manager at transparent prices, no agency needed.

A personal point of contact and expert is always there for you.

No spot yet? Create one in Creative Studio.

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

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Frequently asked questions about advertising on Netflix

About 6 million people in Germany use the ad-supported Netflix plan. Netflix counts everyone in the household, not just the account holder. Netflix users in Germany are on average around 36 years old, with an even split between women and men.

The cost per mille depends on the device and the spot length. You will find the exact price for your selection in the Ad Manager.

About 4 to 5 minutes per hour, far less than on traditional TV. A frequency cap limits how often the same spot repeats, and your spot cannot be skipped.

No. Your spot runs across the ad-supported Netflix inventory as a whole, not within individual titles. Instead of targeting by environment, you steer your campaign through audience attributes.

You can access Amazon data segments and bring in your own audience data, for example from your CRM. That way you address exactly the people who fit your business, or deliberately exclude existing customers.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.