How dental brand zapa is growing with data-driven streaming advertising

Challenge

It was set to be the first streaming campaign of its own: with its own spot, no agency and no prior TV experience.

Solution

Data-based targeting instead of a scattergun approach: zapa contributed its own data points to define the audience, and the spot ran only in relevant households, with almost no wastage. The combination of premium streaming environments, TV media quality and deep data made the difference.

“Wir kommen aus dem digitalen Marketing und kennen den Wert von Shopping-Daten. Unsere Datentiefe bringen wir jetzt auch ins Streaming: in ein Premium-Umfeld und in einer Mediaqualität, die einer Marke wie zapa gerecht wird.”

Results

Measurable metrics such as impressions, completed spot views and household contacts are available directly on the platform. In addition, zapa saw a noticeable increase in website traffic.