Smart TV display advertising
Place your brand message as an L-banner on smart TV. Visible when switching channels and in streaming, without video production.
Without video production
No spot needed. SwitchIn places your image directly on smart TV.
Precisely placed
Reach your customers precisely by region, age or interests on the Smart TV.
At the right moment
The channel-switch moment ensures maximum attention exactly when everyone is looking.
How SwitchIn works
Switching channels
During the programme, your ideal customer switches to another channel or show. It's exactly this everyday moment of switching that triggers your ad.
Your ad appears
Just a few seconds after switching, your ad appears as a large, unmissable banner right in the middle of the programme, for 10 to 15 seconds. That way you get full attention.
With the Ad Manager, you bring your SwitchIn to smart TV
Audience targeting
Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).
- Regionalized delivery
- By age and gender
- Interest-based
Ad placement
Place your ads on the TV channels and streaming services your customers watch every day:
- RTL, ProSieben, JOYN, RTL+ and more
- Over 40 million TV devices
- Leading channels & streaming services bookable
Reporting
Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!
- Detailed ad contact info
- Net reach per channel
- Environment and time distribution
Don't take our word for it
implement it: Regional presence in a premium environment
“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”
Marvin Jung
Marketing Manager, Retail, implement it
zapa: First streaming campaign without an agency
“I never imagined I could reach my customers through the TV just as effectively as through social media.”
Matthias Hoffmann
Founder, zapa
Regional reach on smart TV
Why you should advertise with SwitchIn
100% visibility and maximum attention
Top advertising impact
Exclusive placement during the program
High-quality environments & familiar faces
Large reach and targeting efficiency
Easy to book in the Ad Manager, even on a small budget and without a spot
Ready to reach your customers?
Bring your brand to Smart TV as SwitchIn. In the demo we show you how it works.
Book a demo