How an optician in Ludwigshafen advertises on the big screen
“I never thought my business would appear on my customers' TVs. I only knew that from big brands like Fielmann or Apollo.”
+113%
Ad pressure: Contacts per day compared to the first campaign
Challenge
The challenge: for a regional optician to become visible and draw people into the store, without producing a video spot of their own.
Solution
The first TV banner campaign through the Ad Manager in SwitchIn format: a static TV banner as an overlay on top of the running content, with no video spot needed. Delivered via Addressable TV specifically to Smart TVs in the defined region, bookable down to the postal code level. Audience, budget and runtime were configured directly in the Ad Manager.
Results
The second campaign more than doubled the ad pressure: 113% more contacts per day than the first campaign, at practically unchanged cost efficiency. This reached roughly one in seven streaming-capable households in Ludwigshafen.
“Die Buchung war unkompliziert, das Banner war schnell erstellt, und die Kampagne lief innerhalb weniger Tage an. An Werbung in den sozialen Medien haben sich die Menschen längst gewöhnt. Dass sie mich aber plötzlich im Fernsehen sehen, ist für viele etwas völlig Neues.”
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