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Articles, studies and resources on streaming.

Streaming advertising makes TV accessible for SMEs

Streaming Advertising for Small and Medium-Sized Enterprises

TV advertising was long only for big corporations. Why streaming opens the channel to SMEs and which three barriers disappear along the way.

July 16, 2026 · 4 min read

Automatic creative check: spot checked against streamer specs after upload

October 9, 2026 · 4 min read

New: The Automatic Creative Check Gets Your Spot on Air Right Away

New in the Ad Manager: after upload, onescreen checks your spot automatically against the streamers' specs and adjusts it on request, so it can go on air right

Ad length compared: 10, 15, 20 and 30 seconds

October 1, 2026 · 5 min read

Ad Length: 10, 15, 20 or 30 Seconds, Which One Fits?

How long should your spot be? What 10, 15, 20 and 30 seconds each deliver, why length barely costs you viewers on the big screen, and when each one pays off.

Frequency and ad pressure: how often a spot should run per person

September 27, 2026 · 5 min read

Frequency and Ad Pressure: How Often Your Spot Should Be Seen

Seen once is quickly forgotten, too often annoys and costs budget. How often your spot should really run and why you steer it precisely on the big screen.

Animated SwitchIn as a GIF on the smart TV

September 11, 2026 · 4 min read

New: The SwitchIn Becomes a Moving Image

New: the SwitchIn becomes a moving image. Deliver your L-banner as an animated GIF and run it in motion on the channels of the RTL Group and ProSiebenSat.1.

Streaming vs. digital out of home: big screen at home vs. screen in public space

September 10, 2026 · 5 min read

Streaming vs. Digital Out of Home: Reach People, Not Just Places

Digital out of home is booming, yet the most attentive big screen is at home. Why on CTV you reach people precisely instead of the public space broadly.

The new cinema is at home: movie night on the big TV

September 9, 2026 · 5 min read

Streaming vs. Cinema Advertising: The New Cinema Is at Home

Blockbusters hit streaming faster and faster, cinemas are losing visitors. Why the new cinema is at home and how you target better on CTV than in the cinema.

Track a smart TV campaign via website pixel, result in the dashboard

September 1, 2026 · 4 min read

Making Your Smart TV Advertising Measurable: Tracking via the Website Pixel

Does my smart TV advertising work? With the onescreen pixel on your website you connect your campaign to your website traffic and see it all in the daily

SwitchIn in streaming on JOYN and RTL+ on the smart TV

August 24, 2026 · 4 min read

New: The SwitchIn Now Runs in Streaming Too

New: the SwitchIn now runs in streaming on JOYN and RTL+. Automatically included with every booking, at no extra cost, for more reach across all audiences.

Extending a creator campaign from social to the big screen

August 19, 2026 · 4 min read

Extend Your Social Campaign With Creators to the Big Screen

Running a campaign with creators on social? Extend it to the big screen. Why creators work as testimonials in CTV too, and how it works.

Local media planning: planning your advertising area on the map

August 18, 2026 · 4 min read

Local Media Planning: Easier Than You Think

Local media planning seems complicated, but it isn't. We clear up the most common myths and show how you advertise regionally, with support when you need it.

Big screen and small screen: the same spot on TV, laptop, smartphone and tablet

August 14, 2026 · 4 min read

Big Screen vs. Small Screen: Which Screen Fits Which Moment

Big TV or small smartphone? How the screens differ in usage and how you reach both with the same spot, with current figures.

Geo-location tool: selecting postal codes by radius and map

August 13, 2026 · 4 min read

New: Geo-Location Tool, Select Regions Easily on the Map

New in the Ad Manager: draw a radius around your location, pick postal codes on the map and take them into your campaign automatically. Regional targeting made