July 13, 2026 · 6 min read
How much does TV advertising cost? The complete price guide 2026
What does TV advertising cost in 2026? CPM benchmarks for linear TV and streaming, worked examples and budgets from €1,000. The price guide for SMEs.
July 9, 2026 · 3 min read
Finding your audience? AI now takes care of that
Find the audience for TV and streaming advertising, entirely without marketing knowledge. With onescreen's AI audience matching, your website URL is enough.
July 6, 2026 · 5 min read
Germany's streaming boom: why agencies and marketers should get into the biggest screen now
Germany is Europe's fastest growing TV streaming market. Why agencies and marketers should get into Connected TV now.
July 4, 2026 · 3 min read
Linear TV meets streaming: RTL+
RTL+ is the streaming service of RTL Deutschland, the German arm of the Bertelsmann subsidiary RTL Group. Unlike Netflix or Amazon, RTL+ is not an international service with a global content budget, but a genuine German platform: rooted in the strongest reach brands of German commercial television.
June 20, 2026 · 2 min read
Co-Viewing: Why every Smart TV ad reaches more people than are billed
On average around 1.5 people sit in front of the TV set: advertising on the television structurally reaches more people than a single household contact, a systematically underestimated reach advantage.
June 6, 2026 · 2 min read
Consistently ad-free as a strategy: Apple TV+
Apple TV+ is Apple's streaming service, launched in 2019, exclusively with in-house productions. There is no license catalog, no library, no film rights from third parties. Everything on the platform is an Apple Original. The offering is smaller than Netflix or Amazon, but qualitatively homogeneous.
May 23, 2026 · 3 min read
The most trusted advertising medium: why TV comes out ahead with consumers
46% of consumers trust TV advertising, more than any other paid advertising format. Social media reaches 27%, online advertising 31%.
May 9, 2026 · 3 min read
DAZN vs. WOW: sport streaming in direct comparison
Sport as core business, two opposing models: DAZN and WOW are the two most important sport streaming platforms in Germany. Both fight for the same audience, sports-minded households with high willingness to pay. The strategy behind them could hardly be more different.
April 25, 2026 · 3 min read
MagentaTV: infrastructure beats content, everything about the platform
Platform instead of service: MagentaTV bundles up to 180 TV channels, media libraries, streaming services and MagentaSport on one interface, for Telekom customers as part of the plan, bookable standalone for everyone else.
April 11, 2026 · 5 min read
Quality beats quantity: why Connected TV is the superior advertising environment
In hardly any other area of marketing does the gap between aspiration and reality open up as wide as in the media quality of digital advertising. Billions of euros flow into campaigns on social platforms every year, and an alarmingly large share of it is never seen, never heard and never truly noticed.
March 28, 2026 · 3 min read
Waipu.tv vs. Zattoo: the two big IPTV platforms in comparison
Live TV without cable, two routes, the same promise: Waipu.tv and Zattoo are not streaming services in the sense of this article series, they are IPTV platforms. No Netflix catalog, no originals, no VOD-first approach. Both deliver linear television over the internet, both address households that want to do without cable or satellite.
March 14, 2026 · 1 min read
YouTube: largest reach, creator model
YouTube is not a streaming platform in the sense of this article series, but an infrastructure. With over 67 million users in Germany and a fifth consecutive year of CTV growth, YouTube is, measured by usage time, the most used video platform of all, ahead of Netflix, ahead of Amazon, ahead of everything else.