Blog

Articles, studies and resources on streaming.

Streaming advertising makes TV accessible for SMEs

Streaming Advertising for Small and Medium-Sized Enterprises

TV advertising was long only for big corporations. Why streaming opens the channel to SMEs and which three barriers disappear along the way.

July 16, 2026 · 4 min read

Big screen and small screen: the same spot on TV, laptop, smartphone and tablet

August 14, 2026 · 4 min read

Big Screen vs. Small Screen: Which Screen Fits Which Moment

Big TV or small smartphone? How the screens differ in usage and how you reach both with the same spot, with current figures.

Geo-location tool: selecting postal codes by radius and map

August 13, 2026 · 4 min read

New: Geo-Location Tool, Select Regions Easily on the Map

New in the Ad Manager: draw a radius around your location, pick postal codes on the map and take them into your campaign automatically. Regional targeting made simple.

Skippable ads: skip button versus non-skippable streaming advertising

August 12, 2026 · 5 min read

Skippable Ads: Why Skippable Advertising Fizzles Out

Skippable ads usually get clicked away, non-skippable streaming ads get watched through. What completion rates show and what it means for your budget.

Attention on the big screen: CTV streaming ahead of YouTube

August 6, 2026 · 5 min read

Attention on the Big Screen: Why CTV Beats YouTube

On the very same big screen, streaming gets more attention than YouTube. What an eye-tracking study shows and what it means for your advertising.

SwitchIn eye-tracking: heatmap of the gaze across the L-banner

August 6, 2026 · 4 min read

SwitchIn Eye-Tracking: Where Viewers Really Look

Does anyone actually look at the SwitchIn when they change channels? What an eye-tracking study shows about the gaze on the L-banner, and what it means for your design.

In-house media control without your own team with onescreen

August 5, 2026 · 5 min read

In-House Media Control: Taking Back the Reins Without Building a Team

Want to bring media control in-house without building a media team? With onescreen you steer streaming ads yourself, from booking to reporting.

Common streaming ad mistakes and how to avoid them

July 30, 2026 · 5 min read

5 Common Streaming Ad Mistakes You Should Avoid

The most common streaming campaign mistakes and how to avoid them: from targeting too broadly to weak creatives and measuring the wrong success.

July 30, 2026 · 3 min read

Finding your audience? AI now takes care of that

Find the right audience for TV and streaming advertising, entirely without marketing knowledge. Just enter your website URL.

How to design a SwitchIn: L-banner advertising on the smart TV

July 29, 2026 · 6 min read

How to Design a SwitchIn That Works

How do you design a SwitchIn that works on the smart TV? The key rules for image, text, call to action and regional targeting in the L-banner.

Streaming advertising for the holiday season: audiences before Christmas

July 27, 2026 · 5 min read

Streaming Ads at Christmas: Who You Reach in the Holiday Season

Who do you reach in the run-up to Christmas via streaming, and when? The key audiences of the holiday season, with Bitkom data and targeting tips.

How a good streaming ad is built: problem, solution, call to action

July 24, 2026 · 6 min read

Great Creatives for Streaming Ads: Structure, Cost, Reuse

How a good ad is built, why creatives are cheaper today, and how to reuse a single spot across streaming, web and social.

2026 video study: attention and relevance beat reach

July 16, 2026 · 5 min read

Reach Alone Is No Longer Enough: What Advertisers Should Learn From the 2026 Video Study

Germans watch more video than ever, yet reach alone no longer drives ad impact. Why relevance and attention are what count in 2026.