August 24, 2026 · 4 min read
New: The SwitchIn Now Runs in Streaming Too
New: the SwitchIn now runs in streaming on JOYN and RTL+. Automatically included with every booking, at no extra cost, for more reach across all audiences.
August 19, 2026 · 4 min read
Extend Your Social Campaign With Creators to the Big Screen
Running a campaign with creators on social? Extend it to the big screen. Why creators work as testimonials in CTV too, and how it works.
August 18, 2026 · 4 min read
Local Media Planning: Easier Than You Think
Local media planning seems complicated, but it isn't. We clear up the most common myths and show how you advertise regionally, with support when you need it.
August 14, 2026 · 4 min read
Big Screen vs. Small Screen: Which Screen Fits Which Moment
Big TV or small smartphone? How the screens differ in usage and how you reach both with the same spot, with current figures.
August 13, 2026 · 4 min read
New: Geo-Location Tool, Select Regions Easily on the Map
New in the Ad Manager: draw a radius around your location, pick postal codes on the map and take them into your campaign automatically. Regional targeting made simple.
August 12, 2026 · 5 min read
Skippable Ads: Why Skippable Advertising Fizzles Out
Skippable ads usually get clicked away, non-skippable streaming ads get watched through. What completion rates show and what it means for your budget.
August 6, 2026 · 5 min read
Attention on the Big Screen: Why CTV Beats YouTube
On the very same big screen, streaming gets more attention than YouTube. What an eye-tracking study shows and what it means for your advertising.
August 6, 2026 · 4 min read
SwitchIn Eye-Tracking: Where Viewers Really Look
Does anyone actually look at the SwitchIn when they change channels? What an eye-tracking study shows about the gaze on the L-banner, and what it means for your design.
August 5, 2026 · 5 min read
In-House Media Control: Taking Back the Reins Without Building a Team
Want to bring media control in-house without building a media team? With onescreen you steer streaming ads yourself, from booking to reporting.
July 30, 2026 · 5 min read
5 Common Streaming Ad Mistakes You Should Avoid
The most common streaming campaign mistakes and how to avoid them: from targeting too broadly to weak creatives and measuring the wrong success.
July 30, 2026 · 3 min read
Finding your audience? AI now takes care of that
Find the right audience for TV and streaming advertising, entirely without marketing knowledge. Just enter your website URL.
July 29, 2026 · 6 min read
Designing SwitchIn: how to build a banner that works
How do you design a SwitchIn that works on the smart TV? The key rules for image, text, call to action and regional targeting in the L-banner.