For many local businesses, media planning sounds like something only big brands with their own department can handle. Advertising on TV and in streaming feels far away, complicated and expensive. Yet regional media planning is surprisingly simple today, and you need neither a big budget nor an agency for it. Let's clear up a few stubborn myths.
What local media planning really means
At its core, it's only a few decisions. Where should your advertising run, that is in which region or which postal codes. Who do you want to reach, by age, gender and interests. What do you show, a spot or an image. And how much budget do you put in. That's all it is to begin with. The Ad Manager guides you step by step through exactly these points, and afterwards you see, updated daily, how your campaign is doing.
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Book a demoThe most common myths
"That only pays off for big brands with big budgets." Not true. Regional campaigns work precisely for your area, with a small budget and no minimum term. With onescreen you start from 1,000 euros per campaign. What advertising on TV and streaming costs today is set out in the article What does TV advertising cost.
"I need an agency for that." No. You plan your campaign yourself in the Ad Manager, without intermediaries and without jargon. And if you are unsure at any point, the onescreen team helps you.
"But I don't even have a finished spot." No problem. For the SwitchIn, the banner at the channel switch, an image or an animated GIF is enough, with no video production. And if you want a spot, you get support creating it. How advertising works without your own spot is shown in the article TV advertising without a spot on a small budget.
"In the end people who live far too far away will see me." You don't have to fear that either. Your advertising is delivered digitally, precisely by region and postal code as well as by age, gender and interests. With the geo-location tool you simply draw a radius around your location or pick postal codes on the map, more on that in the article on the geo-location tool. How regional targeting in streaming works in general is explained in the article on regional targeting.
"Regional doesn't work on TV and streaming anyway." It does. Because delivery is digital, your advertising area can be narrowed down to the postal code. That is exactly what makes the big screen accessible to local businesses too.
Getting started is simple
You don't have to get everything right at once. Start with a manageable budget and a clear area, watch how the campaign runs, and adjust it. The big screen brings you the attention, digital targeting the precision. Why streaming advertising pays off especially for small and medium-sized companies is explored in the article on Streaming Ads for SMBs.
You don't have to do this alone
The most important point at the end: you are not on your own with this. onescreen offers comprehensive support, from the first question to the running campaign. If you are unsure how to mark out your area, what budget makes sense or how to prepare your creative, just get in touch with the team. The quickest way is a free demo, in which we show you the options and answer your questions directly.
Conclusion
Local media planning is no mystery. It's a few clear decisions, you start with a small budget, target your area precisely and see daily how it's going. And if you have questions, someone is there to answer them.
Want to plan your first regional campaign? Book a demo and we'll guide you through the key steps in 30 minutes. Or get started in the Ad Manager.
FAQ
Is local media planning complicated? Less than many think. It comes down to a few decisions: area, audience, creative and budget. The Ad Manager guides you step by step, and the onescreen team supports you with any questions.
Do I need an agency for regional advertising? No. You can plan and deliver your campaign yourself in the Ad Manager. Support is still there when you need it.
How precisely can I narrow down my advertising area? Down to the postal code. Via the geo-location tool you draw a radius around your location or pick individual postal codes on a map, and you also target by age, gender and interests.
Who do I turn to with questions? The onescreen team. The easiest way is to book a free demo, in which we show you everything and answer your questions directly.