New: The SwitchIn Now Runs in Streaming Too

The line between classic television and streaming keeps blurring. The SwitchIn, the L-banner around the running programme, was long a format of linear television. Now it also runs in streaming, specifically on JOYN and RTL+. That means you reach your viewers not only while they watch TV, but also when they stream.

The SwitchIn comes to streaming

Nothing changes about the format. In streaming too, the SwitchIn appears as an L-banner around the content, on the big screen in the living room, and it runs on JOYN and RTL+ across all content. On linear television it is triggered by the channel switch. In streaming there is no channel switch, so it is shown there at a defined point in the content, via a so-called time code. For viewers it feels the same, your banner frames the running picture, without sound and non-skippable.

Included automatically, at no extra cost

The best part: you don't have to book anything extra. From now on, streaming delivery is automatically included with every onescreen booking, at no extra cost. You use the same creative as before, whether as a static image or an animated GIF, more on that in the article The SwitchIn becomes a moving image. So there is no additional effort, your SwitchIn is simply there in streaming too.

What it brings you

The clear advantage is more reach. Your SwitchIn now additionally reaches the people who stream their content, across all audiences and especially the younger ones, who stream more often than they watch classic TV. Everything else stays as you know it. Your digital targeting by region and postal code, age, gender and interests still applies, and you follow your campaign as usual in the daily dashboard. Why the big screen is so valuable here is shown in the article on attention on the big screen.

How simple it is

You plan your campaign as always in the Ad Manager and deliver your creative as usual. We take care of the delivery, linear at the channel switch and in streaming via time code. Your SwitchIn is thus present in more places, without you having to do anything extra. How to design your creative so it lands in a few seconds is shown in the article How to design a SwitchIn.

Conclusion

The SwitchIn grows beyond classic television. With delivery on JOYN and RTL+, you now reach your audiences in streaming too, automatically with every booking, at no extra cost and with the same creative. More reach, same effort, same reporting.

Want to bring your SwitchIn to the big screen, linear and in streaming? Book a demo and we'll show you how in 30 minutes. Or get started in the Ad Manager.

FAQ

Where does the SwitchIn now run additionally? In streaming on JOYN and RTL+, on the big screen and across all content. In addition, it still runs on classic television on the channels of the RTL Group and ProSiebenSat.1.

How is the SwitchIn shown in streaming? As an L-banner around the content, just like in linear television. Because there is no channel switch in streaming, it is shown there at a defined point in the content, via a time code.

Do I have to book streaming delivery separately? No. From now on it is automatically included with every onescreen booking, at no extra cost.

Do I need a new creative for it? No. You use the same creative as before, as a static image or an animated GIF. There is no additional effort.

Do targeting and reporting stay the same? Yes. Your digital targeting by region, age, gender and interests still applies, and you see your campaign as usual in the daily dashboard.