Until now, the SwitchIn was a still image: an L-banner that appears at the channel switch around the running programme. That is changing. From now on you can deliver your SwitchIn as an animated GIF. The static banner becomes a moving image that runs at the channel switch on the channels of the RTL Group and ProSiebenSat.1 just the same, only with motion.
From still image to moving image
Until now, a SwitchIn needed a static image. That still works, but now you have the choice: you deliver your L-banner as an animated GIF, and it moves. A gentle animation, a switch between two messages, a product that shows itself, all of that is now possible.
What matters is what stays the same. You still need no commercial and no video production, a GIF is enough. The SwitchIn still runs without sound, appears at the switch moment and frames the running TV picture as an L-banner. It cannot be skipped. The only new thing is that the creative is allowed to move. The feature is available to everyone in the Ad Manager right away, at no extra cost, and all conditions such as targeting and budget stay unchanged.
Put motion on the big screen!
Book a demoWhy motion works
The switch moment reaches viewers in an instant of high attention anyway, when they are actively looking at the screen. Motion reinforces this, because the eye reacts to change. An animated creative draws the gaze faster than a still image and can tell more in the same seconds, for example two messages in a row instead of just one. That the gaze stays on the ad with a SwitchIn is shown in the article on SwitchIn eye-tracking, and why the big screen rewards attention especially is shown in the article on attention on the big screen.
Who benefits most
Those who get the most out of it are everyone who wants to show more than fits into a single still image.
Whoever wants to stage a product can show it in motion or fade in several variants one after another. Whoever promotes a campaign can tell the offer and the time window in two steps. And whoever wants to stand out in a competitive environment gains extra attention with a subtle animation, without the effort of a spot production. For local retailers, car dealerships, hospitality and regional service providers, it is an easy way to make their appearance on TV more lively.
How to deliver your animated SwitchIn
You design your creative as usual in the dimensions of the SwitchIn and save it as an animated GIF. The Photoshop template from the Ad Manager still gives you the right dimensions and the areas for brand, message and call to action, you only animate what should move. Design your GIF for around ten seconds, that is the time the SwitchIn is visible at the channel switch. We take care of the technical requirements of the individual channels, your GIF is automatically prepared for them.
You don't have a tool to build a GIF? No problem, the onescreen team supports you in creating it. If you prefer something simple, just stay with the static image. Both run through the same campaign setup, with the same digital targeting by region and postal code, age, gender and interests, and you see your campaign as usual in the daily dashboard. How to design a SwitchIn in general so that it lands in ten seconds is shown in the article How to design a SwitchIn.
Conclusion
The SwitchIn gets moving. With the animated GIF you get more attention and more room for your message, without the hurdle of a video production, and that in the same strong environment on the channels of the RTL Group and ProSiebenSat.1. The static creative remains as a simple option, the moving image is added as a new one.
Want to bring your SwitchIn into motion? Book a demo and we'll show you how in 30 minutes. Or get started in the Ad Manager.
FAQ
Can I animate my SwitchIn now? Yes. You can deliver your SwitchIn as an animated GIF right away, the feature is available to everyone in the Ad Manager. The previously static L-banner becomes a moving image. The static creative remains possible.
What requirements apply to the animated GIF? Stick to the dimensions of the SwitchIn as given by the Photoshop template in the Ad Manager, and deliver your creative as a GIF. Design the animation for around ten seconds. We take care of the technical requirements of the individual channels, your GIF is automatically prepared for them.
Does an animated SwitchIn cost more? No. There is no surcharge compared to the static SwitchIn, and all conditions such as targeting and budget stay unchanged.
Do I get help creating it? Yes. If you can't or don't want to build a GIF yourself, the onescreen team supports you in creating it.
Where does the animated SwitchIn run? On the channels of the RTL Group and ProSiebenSat.1, delivered via the HbbTV standard at the channel switch and targeted precisely by region, age, gender and interests.
Do I see my campaign as usual? Yes. Your animated campaign runs through the same campaign setup and you follow it as usual in the daily dashboard.