Press & Announcements
The latest press releases, news and announcements about everything onescreen.
TV advertising: why everyone is courting the mid-market now
TV advertising used to be reserved for large companies and brands, but Addressable TV has long since changed that. Major broadcasters are now courting the mid-market intensely, and more and more specialists offer tailored solutions.
"Mid-sized businesses can book video advertising themselves"
Thiemo Hensmann, co-founder of onescreen, sees huge potential for CTV advertising among small and medium-sized businesses. His platform aims to make booking video campaigns as easy as with Google or Meta. In the interview, Hensmann explains why the mid-market does not need programmatic teams, what role data and AI play, and why he advises against QR codes in CTV spots.
onescreen wins flagship customer zapa for self-service campaign
Poaching business from established creative and media agencies: Munich streaming ad platform onescreen celebrates its first flagship customer. Dental brand zapa runs its first Connected TV campaign, booking its streaming ads independently through the start-up's Ad Manager, without an agency and without any prior TV experience. Who is behind the new provider, and what it offers.
Streaming advertising for brands that want to stay in control
TV and streaming advertising was long seen as complicated, expensive and hard to access. The team at onescreen.tv wants to change exactly that, with a self-service platform that makes data-driven smart TV advertising simpler, more transparent and more efficient. In the interview, the founders talk about their vision, the challenges, and the future of Connected TV.
Growing the advertising pie with new customers
Digitalization, media tech and AI are removing hurdles that once stood in the way of small advertisers. Thanks to start-ups like onescreen, even a Spot on the big TV screen becomes possible with a small budget, benefiting both the businesses behind the ads and the streaming and video providers. Once again, Connected TV proves to be the profitable link between television and digital advertising.
onescreen launches its innovative self-service Ad Manager for smart TV advertising
Munich start-up onescreen GmbH is making TV advertising accessible to German small and medium-sized businesses. With the Ad Manager, onescreen launches a fully self-service booking platform for Addressable TV and Connected TV, transparent, data-driven and with no need for a media agency. This makes booking big screen video advertising as easy as booking social or search ads.
onescreen democratizes access to smart TV advertising
onescreen democratizes access to smart TV advertising. Until now, streaming ads on Netflix and similar platforms were hard to access for businesses looking to tap into this new advertising channel. High technical and commercial hurdles meant working with expensive, opaque agencies, or sticking to Meta and Google alone. With the onescreen Ad Manager, you can now book your own Spot or SwitchIn on the smart TV with ease. With transparent pricing and no agency needed, your brand is just a few clicks away from Netflix, Disney+, RTL+, JOYN and other streamers.
onescreen joins the Medien Bayern accelerator program
onescreen democratizes access to digital TV advertising, helping brands reach new customers and grow sustainably.
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