Booking advertising on Netflix, Disney+ or in live TV is today no longer a question of budget or technology. The real hurdle for many small and medium-sized businesses is a different one: who do I even want to reach?
Anyone who has ever asked themselves this knows the feeling. There are endless options to choose from for age, interests, regions and topics. But which of them really fit your own business? This is exactly where our new feature comes in: AI audience matching.
The problem with the audience
Most self-employed people and small teams have no marketing degree and no time to work their way into media planning. They know exactly what they sell and who their offer is intended for. Only this gut feeling cannot easily be translated into targeting settings.
The result: either the audience is chosen too broadly and budget fizzles out on people who never buy. Or it is defined too narrowly and the campaign barely reaches anyone. Both cost money without bringing the desired effect.
Three steps, one URL
With AI audience matching you no longer have to figure all this out yourself. You simply enter your website URL, onescreen does the rest. Behind it are three steps:
1. AI scan of your website. The AI reads your website and understands what you offer, what language you speak, which products are in focus and which topics are relevant to you.
2. Persona generation. From this analysis, a picture of your typical customers emerges. So not just dry attributes, but concrete personas that show who you should address with your advertising.
3. Targeting recommendation. Finally, you receive a ready-made recommendation on how to reach these personas in your campaign. No more guesswork, but a concrete proposal you can adopt directly or adjust.
What this means for you
The biggest advantage is the time saved. Instead of clicking through countless settings, in a few minutes you have a solid basis for your campaign. And because the recommendation is based on your real website and not on assumptions, you hit your audience more precisely from the start.
For small teams in particular this is decisive. You need no additional know-how and no agency to get started cleanly. The AI takes over the part that otherwise requires the most experience, and you still keep full control over what is ultimately delivered.
Now in BETA
AI audience matching is available as a BETA effective immediately. We are continuously developing the feature and welcome any feedback from practice.
The best thing is to simply try it out yourself. Enter your website URL, view the recommendation, get started.