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Advertise on Joyn

Get your brand into the Joyn ad environment. Self-service, with no agency commitment.

  • Joyn reaches 12.5 million people in Germany in a single month
  • No agency, fully transparent pricing
  • Creative Studio for producing your spot
  • Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book Joyn now

Get your free demo now

We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

Joyn in numbers

12.5 million

monthly net reach in Germany

61 percent

of usage happens on the big screen

Reality, fiction and game shows

the main content focus

Joyn

What makes Joyn work as an ad environment

Joyn is Germany's largest freely accessible streaming inventory. No subscription, no paywall, 10.5 billion ad contacts in 2025 alone.

The audience is the classic advertising target group: 62 percent are between 25 and 49, more than two thirds live in households with a net income above €3,000. Reality, fiction and game shows run on the TV screen 61 percent of the time, not on the phone. Broad consumer reach in living room quality, with no subscription hurdle on the user side.

Book a demo
Email089 24414629

Who you reach on Joyn

  • 12.5 million

    monthly net reach in Germany

  • 62 percent

    of users are between 25 and 49 years old

  • over 68 percent

    live in households with a net income above €3,000

  • 61 percent

    of usage happens on the big screen

  • 10.5 billion

    ad contacts in 2025

  • No subscription

    Joyn is freely accessible, there is no paywall

With the Ad Manager you get your spot onto Joyn

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

  • Regionalized delivery
  • By age and gender
  • Interest- & data-based
SkyDAZNWOWFreeveeCrunchyrollMagentaTVRakuten TVZattooWaipuPluto TVProSiebenSamsung TVNetflixPrime VideoJoynDisney+RTL+Paramount+MaxSport1EurosportComedy CentralBBCWOWBloombergCNNZDFn-tvKabel1DMAX

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

  • NETFLIX, Prime Video, Disney+ etc.
  • Over 40 million TV devices
  • 95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

  • Detailed ad contact info
  • Net reach per platform
  • Environment and time distribution

Don't take our word for it

implement it Apple Premium Reseller store
implement itApple Premium Reseller
View case

implement it: Regional presence in a premium environment

“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”

Marvin Jung

Marketing Manager, Retail, implement it

zapa toothpaste tube in the bathroom
zapa
View case

zapa: First streaming campaign without an agency

“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

Founder, zapa

Customer wearing glasses from Optik Adam
Optik Adam
View case

Regional reach on smart TV

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

Get started

Frequently asked questions about advertising on Joyn

Joyn reaches 12.5 million people in net reach per month in Germany. 62 percent of users are between 25 and 49 years old.

Joyn is freely accessible, there is no paywall. That means you also reach people who do not have a streaming subscription.

You decide that yourself in the Ad Manager. You can book the campaign so it plays out exclusively on the TV device, or so it reaches all JOYN streamers, including on the phone.

Yes. Besides the classic spot, Joyn is one of the environments where the SwitchIn is also delivered.

No. Your spot runs across the Joyn inventory as a whole, not within individual formats. Instead of targeting by environment, you steer your campaign through audience attributes.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.

More streamers

NetflixPrime VideoDisney+RTL+SkyWOWDAZNHBO MaxParamount+waipu.tvZattooMagentaTVPluto TV