+ 45 more streaming services

Advertise on Pluto TV

Get your brand into the Pluto TV ad environment. Self-service, with no agency commitment.

Pluto TV is completely free, all users see ads
No agency, fully transparent pricing
Creative Studio for producing your spot
Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book Pluto TV now

Get your free demo now

We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

Pluto TV in numbers

over 2 hours

average daily usage time

8 to 10 minutes

of ads per hour

Linear FAST channels

the main content focus, over 200 channels in Germany

What makes Pluto TV work as an ad environment

Pluto TV is Germany’s leading FAST streamer. Over 200 thematically curated channels run around the clock, plus more than 1,000 hours available on demand. The lineup draws on the Paramount catalog, from SpongeBob SquarePants to South Park to MTV classics, complemented by live sport since 2024.

Advertising is the only revenue model here. There is no subscription, no premium tier, no ad-free upgrade and no login. That means you reach every user without a subscription hurdle. With over two hours of daily usage time and a view-through rate of 95 percent, Pluto TV is one of the most attention-strong environments in the German CTV market.

Book a demo

Who you reach on Pluto TV

over 2 hours

average daily usage time

95 percent

view-through rate, your spots are watched to the end

over 200

FAST channels in Germany

over 1,000 hours

content on demand, ad-funded and without login

No subscription

Pluto TV is completely free, there is no paywall

since 2018

available in Germany

over 2 hours
average daily usage time
95 percent
view-through rate, your spots are watched to the end
over 200
FAST channels in Germany
over 1,000 hours
content on demand, ad-funded and without login
No subscription
Pluto TV is completely free, there is no paywall
since 2018
available in Germany

With the Ad Manager you get your spot onto Pluto TV

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners

Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

Regionalized delivery
By age and gender
Interest- & data-based

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

NETFLIX, Prime Video, Disney+ etc.
Over 40 million TV devices
95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

Detailed ad contact info
Net reach per platform
Environment and time distribution

Define your goal

Set your budget

Target those who matter for your brand

Pick your channels

Upload your creative and you're on air!

Your first campaign in minutes

We help you get started. Book a free demo and we will show you how to get your brand onto Pluto TV.

Book a demo

Don't take our word for it

implement it Apple Premium Reseller store

View case

implement it: Regional presence in a premium environment

“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”

Marvin Jung

Marketing Manager, Retail, implement it

View case

zapa: First streaming campaign without an agency

“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

Founder, zapa

Customer wearing glasses from Optik Adam

View case

Regional reach on smart TV

Why onescreen

Book directly in the Ad Manager at transparent prices, no agency needed.

A personal point of contact and expert is always there for you.

No spot yet? Create one in Creative Studio.

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

Get started

Frequently asked questions about advertising on Pluto TV

A free streaming service with over 200 linear channels that run around the clock, plus more than 1,000 hours on demand. No subscription, no login, entirely ad-funded.

Yes. Pluto TV has no ad-free tier and no upgrade that would let users turn off ads. Advertising is the only revenue model.

8 to 10 minutes per hour, less than on classic television. Your spot cannot be skipped.

On average, over two hours per day. The view-through rate is 95 percent, so your spots are watched to the end almost every time.

No. Your spot runs across the Pluto TV inventory as a whole, not on individual channels. Instead of targeting by environment, you steer your campaign through audience attributes.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.