Create commercials that look expensive but aren't
Zattoo+ 45 more streaming services

Advertise on Zattoo

Get your brand into the Zattoo ad environment. Self-service, with no agency commitment.

  • Zattoo reaches around 2.4 million people in Germany every month through its ad inventory
  • No agency, fully transparent pricing
  • Creative Studio for producing your spot
  • Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book Zattoo now

Get your free demo now

We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

Zattoo in numbers

around 2.4 million

monthly unique users in the ad inventory in Germany

70 - 90 million

sellable ad impressions per month

Live TV and on-demand libraries

the main content focus

Zattoo

What makes Zattoo work as an ad environment

Zattoo is not a series streamer, but linear television in stream form. Over 100 channels live and time-shifted, without cable and without satellite, on smart TV, laptop or phone. For many households, the service replaces the classic cable connection.

For you that means a classic TV audience, but digitally addressable. Around 2.4 million unique users per month in the German ad inventory, plus 70 to 90 million ad impressions. According to Zattoo, consumption clearly happens on the big screen.

Book a demo
Email089 24414629

Who you reach on Zattoo

  • around 2.4 million

    monthly unique users in the ad inventory in Germany

  • Big screen

    according to Zattoo, consumption mostly happens on the TV

  • over 100 channels

    live and time-shifted, without cable or satellite

  • 70 to 90 million

    sellable ad impressions per month

  • over 22

    predefined audience segments, plus seasonal and individual ones

  • Free and subscription

    Zattoo has an ad-supported free tier and subscription tiers on top

With the Ad Manager you get your spot onto Zattoo

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

  • Regionalized delivery
  • By age and gender
  • Interest- & data-based
SkyDAZNWOWFreeveeCrunchyrollMagentaTVRakuten TVWaipuPluto TVProSiebenSamsung TVNetflixPrime VideoDisney+ZattooJoynRTL+Paramount+MaxSport1EurosportComedy CentralBBCWOWBloombergCNNZDFn-tvKabel1DMAX

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

  • NETFLIX, Prime Video, Disney+ etc.
  • Over 40 million TV devices
  • 95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

  • Detailed ad contact info
  • Net reach per platform
  • Environment and time distribution

Don't take our word for it

implement it Apple Premium Reseller store
implement itApple Premium Reseller
View case

implement it: Regional presence in a premium environment

“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”

Marvin Jung

Marketing Manager, Retail, implement it

zapa toothpaste tube in the bathroom
zapa
View case

zapa: First streaming campaign without an agency

“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

Founder, zapa

Customer wearing glasses from Optik Adam
Optik Adam
View case

Regional reach on smart TV

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

Get started

Frequently asked questions about advertising on Zattoo

Zattoo reaches around 2.4 million unique users per month in its ad inventory in Germany, with 70 to 90 million ad impressions.

Zattoo is linear television in stream form. Over 100 channels live and time-shifted, without cable and without satellite. For many households, the service replaces the classic TV connection.

That is up to you. With zattoo, usage skews toward the TV. To reach even more people, you can also play out your campaign across all devices in the onescreen Ad Manager, on request, at the push of a button.

Over 100 channels in Germany, from public broadcasting to private full-service channels and specialty channels.

No. Your spot runs across the Zattoo ad inventory as a whole, not on individual channels. Instead of targeting by environment, you steer your campaign through audience attributes.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.

More streamers

NetflixPrime VideoDisney+RTL+JoynSkyWOWDAZNHBO MaxParamount+waipu.tvMagentaTVPluto TV