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Prime Video+ 45 more streaming services

Advertise on Prime Video

Get your brand into the Prime Video ad environment. Self-service, with no agency commitment.

  • 16.5 million people in Germany see ads on Prime Video every month
  • No agency, fully transparent pricing
  • Creative Studio for producing your spot
  • Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book Prime Video now

Get your free demo now

We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

Prime Video in numbers

16.5 million

ad-relevant reach in Germany

4 - 6 minutes

of ads per hour

Originals, films and live sport

the main content focus

Prime Video

What makes Prime Video work as an ad environment

Prime Video is the largest ad-supported streaming environment in Germany. Over 17 million people see ads here every month. The service did not launch advertising in 2024 as a cheaper discount tier, but as the standard: anyone who does not add anything else gets ads automatically. That explains the scale.

For you, Prime Video is the entry point with the broadest spread: originals, theatrical films and live sport like the Champions League, NBA and Wimbledon in one environment. At around 38 years old on average, the audience is young, skews slightly male, and has strong purchasing power.

Book a demo
Email089 24414629

Who you reach on Prime Video

  • around 38 years

    average age of Prime Video users in Germany

  • around 35 percent

    share of women, the audience skews more male

  • 53 percent

    of 14 to 69 year olds in Germany use Prime Video

  • 26 percent

    share of total streaming viewing time

  • Advertising is standard

    all Prime customers see ads, opting out costs extra

  • plus 75 percent

    higher spending among ad-supported viewers than the average Amazon customer

With the Ad Manager you get your spot onto Prime Video

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers
Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

  • Regionalized delivery
  • By age and gender
  • Interest- & data-based
SkyDAZNWOWFreeveeCrunchyrollMagentaTVRakuten TVZattooWaipuPluto TVProSiebenSamsung TVNetflixDisney+Prime VideoJoynRTL+Paramount+MaxSport1EurosportComedy CentralBBCWOWBloombergCNNZDFn-tvKabel1DMAX

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

  • NETFLIX, Prime Video, Disney+ etc.
  • Over 40 million TV devices
  • 95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

  • Detailed ad contact info
  • Net reach per platform
  • Environment and time distribution

Don't take our word for it

implement it Apple Premium Reseller store
implement itApple Premium Reseller
View case

implement it: Regional presence in a premium environment

“As an Apple Premium Partner, we have high standards for how our brand shows up, in the store and in our advertising.”

Marvin Jung

Marketing Manager, Retail, implement it

zapa toothpaste tube in the bathroom
zapa
View case

zapa: First streaming campaign without an agency

“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

Founder, zapa

Customer wearing glasses from Optik Adam
Optik Adam
View case

Regional reach on smart TV

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

Get started

Frequently asked questions about advertising on Prime Video

In Germany, 16.5 million people see ads on Prime Video every month. Users are on average around 38 years old, and the audience skews slightly male.

About 4 to 6 minutes per hour, far less than on traditional TV. Your spot cannot be skipped.

Yes. Unlike with other services, advertising is the default on Prime Video. Anyone who wants to watch ad-free pays an extra 2.99 euros a month in Germany. That means you reach the entire Prime customer base.

No. Your spot runs across the ad-supported Prime Video inventory as a whole, not within individual titles or broadcasts. Instead of targeting by environment, you steer your campaign through audience attributes.

You can access Amazon data segments and bring in your own audience data, for example from your CRM. That way you address exactly the people who fit your business, or deliberately exclude existing customers.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.

More streamers

NetflixDisney+RTL+JoynSkyWOWDAZNHBO MaxParamount+waipu.tvZattooMagentaTVPluto TV