+ 45 more streaming services

Advertise on Paramount+

Get your brand into the Paramount+ ad environment. Self-service, with no agency commitment.

From the 2027/28 season, the Champions League runs on Paramount+
No agency, fully transparent pricing
Creative Studio for producing your spot
Data-driven regional targeting down to postcode level

Start right away

Set up your campaign yourself in the Ad Manager.

Book Paramount+ now

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We set up your campaign together in 30 minutes!

On air with onescreen
on Netflix, Disney+ and more

Paramount+ in numbers

5 percent

market share in German streaming

No interruption

films run without mid-rolls, ads only before the start

Series, films and sport

the main content focus, with the Champions League from 2027/28

What makes Paramount+ work as an ad environment

Paramount+ bundles adult drama, comedy and family entertainment in one offering. That includes the Taylor Sheridan universe with Yellowstone, Tulsa King and Landman, Star Trek, Mission Impossible, South Park, reality formats from MTV and the kids' programming from Nickelodeon. Theatrical films arrive shortly after their cinema release.

Paramount deliberately keeps the ad load low, and feature films run completely without interruption. Ads only run before the start there. From the 2027/28 season, the Champions League is added, with Tuesday matches, most of the Wednesday matches and the final, across four seasons. This adds sport to the mix.

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Our experts are here for you

Email 089 24414629

Who you reach on Paramount+

5 percent

market share in German streaming, plus 2 points year over year

81.6 million

subscribers worldwide

since June 2025

ad-supported basic plan available in Germany

from 2027/28

Champions League with Tuesday matches, most Wednesday matches and the final

Own data usable

matching with your CRM data via a privacy-compliant clean room

Family and adults

from Nickelodeon to Yellowstone in the same offering

5 percent
market share in German streaming, plus 2 points year over year
81.6 million
subscribers worldwide
since June 2025
ad-supported basic plan available in Germany
from 2027/28
Champions League with Tuesday matches, most Wednesday matches and the final
Own data usable
matching with your CRM data via a privacy-compliant clean room
Family and adults
from Nickelodeon to Yellowstone in the same offering

With the Ad Manager you get your spot onto Paramount+

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Football fansAge 55+Online shoppersWomen 25+Tech-savvyPet owners

Premium brand affinitySustainability-consciousSelf-employedAge 45-54ParentsIncome class A

Age 25-34HomeownersHousehold net > €60kFull-time employedFamily planningBavaria

Greater MunichFamilies with childrenSUV ownersAge 35-44SportyFrequent travelers

Audience targeting

Address your customers regionally down to postal-code level, or reach them precisely by age, gender or interests (e.g. pet owners).

Regionalized delivery
By age and gender
Interest- & data-based

Ad placement

Place your ads in the streaming services where your customers enjoy first-class entertainment:

NETFLIX, Prime Video, Disney+ etc.
Over 40 million TV devices
95% of all Germans reachable

Reporting

Keep the performance of your campaigns in view at all times and track all key metrics in the daily updated dashboard!

Detailed ad contact info
Net reach per platform
Environment and time distribution

Define your goal

Set your budget

Target those who matter for your brand

Pick your channels

Upload your creative and you're on air!

Your first campaign in minutes

We help you get started. Book a free demo and we will show you how to get your brand onto Paramount+.

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Don't take our word for it

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Marvin Jung

Marketing Manager, Retail, implement it

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zapa: First streaming campaign without an agency

“I never imagined I could reach my customers through the TV just as effectively as through social media.”

Matthias Hoffmann

Founder, zapa

Customer wearing glasses from Optik Adam

View case

Regional reach on smart TV

Why onescreen

Book directly in the Ad Manager at transparent prices, no agency needed.

A personal point of contact and expert is always there for you.

No spot yet? Create one in Creative Studio.

Ready to reach your audience?

Define who you want to reach, and bring your campaign to the big screen, data-driven. Just register for free and get started!

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Frequently asked questions about advertising on Paramount+

Paramount+ has around 5 percent market share in streaming in Germany, up 2 points year over year. Worldwide, the service counts 81.6 million subscribers.

No. Feature films on Paramount+ run without interruption, ads only run before the start there. Mid-rolls only occur in series.

From the 2027/28 season, Paramount+ shows the Tuesday matches, most of the Wednesday matches and the final, across four seasons. That adds a large sports reach on top of the series and film environment.

Series like Yellowstone, Tulsa King and Star Trek, films shortly after their cinema release, comedy with South Park, reality formats from MTV and the kids' programming from Nickelodeon.

No. Your spot runs across the ad-supported Paramount+ inventory as a whole, not within individual titles or broadcasts. Instead of targeting by environment, you steer your campaign through audience attributes.

The Ad Manager shows you daily updated figures for your campaign, viewable at any time.