For many companies, the hurdle is not the budget but the creative. Where to get the spot, without an agency, without a designer? That is exactly what the new Creative Studio solves. You enter your website URL, the AI builds your creative from it, you review the suggestion and start your campaign. No agency, no designer, no templates needed.
How the Creative Studio works
The path to a finished creative is three steps that you take directly in the Ad Manager.
First you enter your website URL. That's all the AI needs to grasp your offer, it reads from your page what it's about and how your brand looks. But you can also add your corporate identity, descriptive text, logos and images manually.
Then you review the suggestion. You see your spot and your SwitchIn and decide for yourself what runs. Create different variants and adjust your creative until it fits.
Finally you start the campaign. The finished creative goes straight into your campaign, with the same digital targeting by region and postal code, age, gender and interests that you know from the Ad Manager.
Your creative, built by AI!
Book a demoSpot and SwitchIn, animated on request
The Creative Studio builds you two creatives. The spot, that is your video spot for connected TV, and the SwitchIn, the display creative that appears at the channel switch as an L-banner around the running programme. The AI also builds the SwitchIn animated as a moving motif on request, not only as a still image.
So you get both worlds from one place: the classic spot and the lean banner that needs no video production. How the SwitchIn is designed is shown in the article How to design a SwitchIn, and what the animated SwitchIn can do, the article The SwitchIn becomes a moving image.
Technically clean thanks to the creative check
A finished creative doesn't only have to look good, it also has to meet the technical requirements of the streaming services. You don't have to worry about that. What is created in the Creative Studio is checked by the automatic creative check against the streamers' specs and adjusted on request, so your creative can go on air without detours. More on this in the article on the automatic creative check.
Who the Creative Studio is made for
The Creative Studio helps most everyone who has so far been stuck on the creative. Small and medium-sized companies without their own agency, teams without a designer, or anyone who simply wants to start quickly. Instead of waiting weeks for a production, you have a spot and a SwitchIn in a few minutes that you can use right away. That advertising on the big screen also works with a small budget and without your own spot is shown in the article TV advertising without a spot on a small budget.
Conclusion
With the Creative Studio your creative is built by AI, directly in the Ad Manager. Enter your website URL, review the suggestion, start the campaign, and from your page come a spot and a SwitchIn, animated on request, technically checked and ready for the big screen. No agency, no designer, no templates.
Want to create your creative in a few minutes? Book a demo and we'll show you how in 30 minutes. Or get started in the Ad Manager.
FAQ
What is onescreen's Creative Studio? A function in the Ad Manager that builds your creative with AI. You enter your website URL, and the AI builds a spot and a SwitchIn from it, which you can review and take straight into your campaign.
What do I need to use the Creative Studio? Just your website URL. That's all the AI needs to grasp your offer and your brand presence. But you can also add corporate identity, text, logos and images manually. Neither an agency nor a designer nor a template is needed.
Which creatives does the Creative Studio build? A spot for connected TV and a SwitchIn, the display creative at the channel switch. The SwitchIn is also available as an animated motif on request. You can create different variants and adjust until it fits.
Does the creative meet the streamers' technical requirements? Yes. The created creative is checked by the automatic creative check against the streaming services' specs and adjusted on request, so it can go on air without detours.