The most common question about advertising on TV is: does it actually work, and can I measure it? With classic TV advertising that was long hard to grasp. With onescreen you can connect your smart TV campaign to your website. For that you place a pixel on your site, and through it you see how your website traffic develops in connection with your campaign.
How the website tracking works
The process is straightforward. You get the pixel from onescreen and place it on your website, a small piece of code that registers website visits. onescreen then connects this website activity with your smart TV campaign. The result runs into your familiar daily dashboard, so you have your campaign and website in one place.
Important here: the tracking only takes effect after the user's consent, that is via your consent banner on the website. This keeps the measurement compliant with data protection.
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Book a demoWhat you can read from it
The pixel shows you how the traffic on your website behaves in connection with your running campaign. This gives you a concrete signal from your own site, instead of only looking at reach figures. It is not an exact attribution of every single viewer, because advertising on the big screen is not clicked. It is the connection between the campaign contact and what happens on your website afterwards, and thus a good indication of whether your campaign moves people towards you.
Why relevant attention matters more than sheer reach anyway is explored in the article Attention Over Reach.
Why this is especially valuable with smart TV
Advertising on TV has no click, so measurement was long considered difficult. This is exactly where the website pixel helps: it gives you a signal on a surface that belongs to you and that you know, namely your website. That turns a gut feeling into an observation you can follow. That attention on the big screen is especially high and the advertising is actually seen is shown in the article on attention on the big screen. What connected TV as a channel is about is explained in the overview What is CTV advertising.
How to get started
You plan your campaign as usual, get the pixel from onescreen and place it on your website. As soon as your campaign is running and the user's consent is given, you see the development of your website traffic in the dashboard. No additional tool, no complicated setup.
Conclusion
Smart TV advertising doesn't have to be a leap in the dark. With the website pixel from onescreen you connect your campaign to your website traffic and see in the daily dashboard how the two develop together. It doesn't replace a perfect single attribution, but it gives you an honest, concrete signal from your own site.
Want to make your smart TV advertising measurable? Book a demo and we'll show you how in 30 minutes. Or get started in the Ad Manager.
FAQ
What does the onescreen website pixel measure? It registers the traffic on your website and connects it with your smart TV campaign. So you see how your website visits develop in connection with the running campaign.
How do I get the pixel onto my website? You get the pixel from onescreen and place it on your site. It is a small piece of code that captures the website visits.
Where do I see the results? In your familiar daily dashboard. Campaign and website traffic come together there in one place.
Is this compatible with data protection? Yes. The tracking only takes effect after the user's consent via your consent banner. Without this consent, nothing is tracked.
Can I attribute every single viewer with it? No, and that's not the goal either. Advertising on the big screen is not clicked. The pixel shows you the connection between campaign contact and the activity on your website, as a concrete indication of the effect.