Creative Guide 2026

Learn how strong creatives on the big screen become the key to successful campaigns. The guide shows why design, storytelling and clear messaging on TV and streaming generate above-average attention, unfold emotional impact and enable measurable performance, and how brands thereby build trust, trigger purchase impulses and achieve sustainable growth.

Creative Guide 2026

More guides

CTV Start Guide 2026
Learn how Connected TV advertising makes brands visible, reaches audiences precisely and secures companies a place on the largest screen in people’s everyday lives. The guide shows how brands benefit from high-quality content, full viewability and shared viewing situations, and what opportunities arise from data-driven targeting.
SMB Guide 2026
Learn how big screen advertising takes local visibility to a new level, strengthens modern brand presence and helps companies of any size reach their audiences in the immediate context of daily life. Precise geo targeting, flexible budget control and attention-grabbing placements create a clear advantage in an increasingly complex advertising market, enabling measurable reach and sustainable growth.
SwitchIn Guide 2026
Learn how SwitchIn advertising redefines the big screen. Instead of interrupting the program, your message is integrated seamlessly into the running TV environment as an attention-grabbing L-banner. Triggered by the viewer’s active moment of switching, it creates maximum visibility exactly at the decisive moment, with guaranteed high attention and strong brand impact.
ecom Guide 2026
Discover how the big screen helps e-commerce brands to more reach, focused attention and measurable impact. The guide shows why TV and streaming are becoming the strongest performance channel, how brands benefit from significantly higher advertising impact, trusted premium environments and data-driven targeting, and how brandformance makes sustainable growth possible.