Streaming advertising was long reserved for large brands with an agency and a big budget. With a self-service platform like onescreen, you run your campaign yourself, from login to live campaign. Here's how it works in three steps.
Step 1: Choose your audience
First, you define who you want to reach. You target by region, sociodemographics like age and gender, and interests. If you're unsure, you can have a suitable audience recommended through a persona suggestion. Or you build your audience from your own data, for example from your CRM. This is a major lever especially for local advertising, more on that in the article on regional targeting in streaming TV.
Step 2: Upload your creative
Next comes your spot. You upload it, the format gets checked automatically and optimized for all platforms. Don't have a finished spot yet? onescreen helps you create one, including with the help of AI, also based on existing materials like images and logos. How the costs for that break down is shown in the article What Does a TV Ad Cost?.
Step 3: Choose streaming services and configure your campaign
Now you decide where your spot should run. Unlike with many providers, at onescreen you specifically choose the streaming services that fit your brand, whether Netflix, Prime Video, Disney+, RTL+, or from around 40 other services. That way you determine the environment for your advertising yourself and reach your audience exactly where they're already watching.
Right after that, you set your budget and runtime and finalize your campaign. onescreen campaigns generally start from EUR 1,000. That's the platform-wide entry point across all streamers, individual streamers come with their own minimum budget. One click, and your campaign goes live. In the dashboard, you then track how it's performing, updated daily, and adjust as needed.
Ready to launch in minutes
The beauty of self-service: you don't need an agency and no long lead time. From audience to running campaign, you decide, at your own pace.
Want to see it for yourself? Book a demo, and we'll walk through the steps together in 30 minutes. Or get started directly in the Ad Manager.
FAQ
How quickly can a streaming campaign be ready to launch? Through onescreen's self-service, you set audience, creative, streaming services, and budget yourself and go live without an agency and without a long lead time. If you already have a spot, you're done in a few minutes.
Can I decide myself which streaming services my ad runs on? Yes, that's exactly one of onescreen's advantages. You choose the streaming services that fit your brand, whether Netflix, Prime Video, Disney+, RTL+, or around 40 other services, instead of landing across the whole network by default.
What if I don't have an ad creative yet? No problem. onescreen supports you in creating your spot, including with the help of AI, also from existing materials like images and logos. That way you can get started even without a finished video.